top of page
Ted Whetstone Logo Drafts - Rectangular_edited.png

Ideal Client Profile

Who Do You Know?

My ideal client is someone who walks their talk, embraces complexity, builds trust, and leads with purpose. They don’t just want change: they are the change.

Principled and Purpose-driven

Motivated by mission, values-based, high integrity, committed, accountable

Strategic & Innovative

Visionary, change agent, creative, resourceful, insightful. Address root causes, not just quick fixes.

Growth-Oriented

Growth-mindset, open, curious, reflective, comfortable with uncertainty and complexity. They invest in themselves and do the work.​

Emotionally Intelligent

Self-aware, authentic, willing to be vulnerable, considerate, empathic, collaborative, team player

Recognizable Behaviors:

  • Publicly articulate a clear mission or personal “why” behind their work

  • Make decisions aligned with values even when inconvenient or unpopular

  • Stand up for what’s right in meetings, even if it challenges authority

  • Hold themselves and others to high ethical standards

  • Propose bold ideas during strategy sessions or planning retreats

  • Advocate for long-term investments over short-term wins

  • Seek feedback proactively—and act on it

  • Reflect aloud on personal mistakes and lessons learned

  • Encourage experimentation and learning within their teams

  • Stay calm and inquisitive in the face of uncertainty or ambiguity

  • Genuinely listen in conversations, not just waiting to speak

  • Admit when they don’t know something or when they’re struggling

  • Express appreciation and recognize others’ contributions regularly

  • Create inclusive spaces where others feel safe to contribute

Famous Examples of Ideal Client Profile

Satya Nadella – CEO, Microsoft
Widely recognized for transforming Microsoft’s culture around empathy, innovation, inclusion, and long-term strategy. A reflective, growth-oriented leader who combines high standards with humility and vision.

Barack Obama – Former U.S. President
Blended vision, authenticity, eloquence, and a deep belief in collaborative, values-based leadership. Known for long-term policy thinking, emotional intelligence, and ability to connect across differences.

Jane Goodall – Primatologist and Conservationist
A lifelong advocate for sustainability and ethical science, Jane demonstrates emotional depth, mission-focus, systems thinking, and global impact rooted in personal purpose and compassion.

Ready to explore what’s possible?  Let’s talk!

bottom of page