About Ted
Before becoming an executive coach, I spent over two decades leading large-scale change initiatives for Fortune 500 companies. My career spanned senior roles in operations, sales, and marketing—both in the U.S. and abroad—giving me a firsthand view of what it takes to navigate complexity, lead diverse teams, and drive meaningful results.
In the 1990s, I launched and led the Japanese subsidiary of an American electronics firm, growing it to #2 market share in six years. That experience not only sharpened my cross-cultural leadership skills—it also deepened my systems perspective and appreciation for the invisible dynamics that shape organizational success.
Today, I bring a grounded, strategic lens to executive coaching—integrating systems thinking, behavioral insight, and a deep respect for the human side of leadership. I help senior leaders challenge outdated mindsets, unlock new possibilities, and expand into the most authentic and impactful version of themselves.
I hold a B.S. in Materials Science & Engineering from Cornell University and contributed the Innovation chapter to The Book on Business from A to Z. I’m a lifelong learner, writer, and animal lover—based in beautiful Santa Monica, California.
You’re a high-performing executive with a strong track record—and an even stronger drive to grow. You're not looking for quick fixes or surface-level advice. You want a thought partner who meets you with depth, candor, and respect.
You’re intellectually sharp, emotionally intelligent, and grounded in purpose. You bring curiosity, courage, and integrity to how you lead—and you’re committed to evolving into the most effective, authentic version of yourself.
You’re a strong fit if you:
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Invest in your own growth and value working with a trusted, strategic partner
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Have a visionary mindset and a strong sense of meaning behind what you do
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Embrace candor, accountability, and thoughtful reflection as tools for transformation
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Are open, coachable, and willing to challenge your own assumptions
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Follow through—you show up, do the work, and take full responsibility for the change you want to create
You lead with both head and heart. You develop people. You do the right thing, even when it's hard. And you’re ready to take your leadership—and impact—to the next level.
"Working with Ted Whetstone is like having a strategic advisor, leadership coach, and mindset architect all in one. His insights on executive influence, accountability, and transformation are actionable, accurate, and practical. If you are serious about leadership, influence, and personal growth, Ted is the coach you want in your corner. I highly recommend him!"
~ President, Hilex Real Estate Group
About You
Certifications
You’re a high-performing executive with a strong track record—and an even stronger drive to grow. You're not looking for quick fixes or surface-level advice. You want a thought partner who meets you with depth, candor, and respect.
You’re intellectually sharp, emotionally intelligent, and grounded in purpose. You bring curiosity, courage, and integrity to how you lead—and you’re committed to evolving into the most effective, authentic version of yourself.
You’re a strong fit if you:
-
Invest in your own growth and value working with a trusted, strategic partner
-
Have a visionary mindset and a strong sense of meaning behind what you do
-
Embrace candor, accountability, and thoughtful reflection as tools for transformation
-
Are open, coachable, and willing to challenge your own assumptions
-
Follow through—you show up, do the work, and own the change you want to create
You lead with both head and heart. You develop people. You do the right thing, even when it's hard. And you’re ready to take your leadership—and impact—to the next level.
