310.308.9919

ted@tedwhetstone.com

Santa Monica, CA

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Real Results

Your challenge is unique. But the approach to solving it effectively may not be. 

The following examples of large scale change initiatives show the power of expert client collaboration combined with seasoned consulting expertise. 

WHAT CLIENTS ARE SAYING

THOMAS CRAHAN

General Manager, Vehicle Marketing & Communications

Toyota Motor Sales

Ted and his team led a project to restructure Toyota’s marketing strategy development process. Their resulting framework synthesizes information from across the company to guide the formulation of our communications strategy, and is now used across the product portfolio.  Ted’s efforts helped us create a more rigorous process that has led to significantly increased campaign performance. Ted is a thoughtful change agent and a pleasure to work with.

WHAT CLIENTS ARE SAYING

BRIAN SCIUMBATO

 

Corporate Manager, Parts, Service, and Accessories Marketing

Toyota Motor Sales

Ted was instrumental in transforming a core owner communication program that had become embedded in our dealer network for 30 years. Through extensive data analysis, fusion of information, negotiation with business partners, and alignment with our enterprise initiatives, Ted and his team helped us roll out a complete solution nationally within 6 months that resulted in an unprecedented double industry average response rates. It was a huge win for all our stakeholders. 

WHAT CLIENTS ARE SAYING

TOM FOURNIER

National Manager, Accessory Sales and Marketing

Toyota Motor Sales

Ted and his team helped us align our strategic priorities to support sales growth.  He also helped align us on a strategic marketing communication processes to deliver increased impact to our customers.  Ted was also extremely dependable and trustworthy, delivering content on time and on target.