310.308.9919

ted@tedwhetstone.com

Santa Monica, CA

  • LinkedIn Social Icon

© 2019 Ted Whetstone

Contact

Real Results

Your challenge is unique. But the approach to solving it effectively may not be. 

The following examples of large scale change initiatives show the power of expert client collaboration combined with seasoned consulting expertise. 

Strategic Market Alignment

Background: A large manufacturer has multiple product lines.

Product teams are producing incompatible strategic documents.

Stakeholders are frustrated by inconsistent data.

Standardization is needed but product lines differ widely.

Challenge: How to provide standardization yet allow flexibility?

How to satisfy all stakeholders without overwhelming them with information? 


Results: Full adoption of new template by all teams.

Stakeholders applaud transformation.

Strategic alignment opens up collaboration between product teams and even between departments. 

Overhaul Customer Communications Program

Background: For 30 years, an automotive OEM has supported an owner-communications 50/50 co-op marketing program with 1,200+ dealers. But dealer marketing practices are out of date and marketing vendors are taking advantage of them (and the OEM).

Challenge: Design a new program to be paid 100% by the OEM, roll it out with three national vendors, and convince the dealers to make the transition.

Results: 96% of Dealers convert to new program within 3 months. Owner response rates are well above industry averages. Administrative costs to run the program are slashed.

Project boasts a whopping 20X ROI within the first year.

Transform Diversity Marketing

Background: Multinational manufacturer has four separate advertising agencies, each targeting a specific audience (Caucasian, African American, Asian, and Hispanic). Agencies are competing for ad spend, creating redundancies and waste.

Challenge: Determine appropriate budget allocation (for multiple product lines) across agencies and how to effectively coordinate them across all marketing channels (broadcast, online, social, engagement, etc.). In addition, optimize synergies across agencies while ensuring optimal performance within each diversity audience.

Results: Market share of all diversity populations increase. Manufacturer is back on track to be #1 share across all diversity populations in product categories targeted.

Streamline Training Production 

Background: Automotive OEM has to generate and disseminate training to its national network of dealers. Dealers are complaining the information arrives too late, and is full of inconsistencies and redundancies. OEM is experiencing high direct and indirect costs of production.

Challenge: Streamline the entire process, improve quality, improve impact, reduce production times and costs.

Results: Within 9 months delivery times and direct costs of production are reduced 50%. New multimedia formats are introduced. Inconsistencies have been eliminated. Customer satisfaction metrics double.